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Have you ever been shopping and stopped to read some of the labels manufactures post as nutritional facts? Let me ask you another question. Do you believe whats on those label and buy the product as a result of what you read? Chances are many of the nutritional facts stated on the labels are deceiving, and leading you into a false sense of well being. For instance
let’s take a look at “Net Carbs” as an example.

By definition, here’s what “Net Carbs” are supposed to be, what they really are, and how to avoid falling for this SCAM that’s keeping you fatter.

BEWARE FOOD INDUSTRY MARKETING LINGO:

The food industry likes to create fancy sounding ‘buzzwords’ that grab your attention, then market all of their products to you this way.

If you remember, years ago the diet trend switched from low fat to low carb diets, Well, the food industry giants were full aware of this and found out a tricky little way of telling you their products have less carbs than they actually do!

As a result, many products on the grocery shelves are labeled with ‘Net Carbs’ or ‘Impact Carbs’

Again, these terms sound important or official, but they’re just made up marketing terms from the food industry to get you to buy the product.

HOW CARBS AND ‘NET CARBS’ ARE MEASURED, WHAT’S THE SKINNY?

The USFDA calculates carbohydrate content for any food by subtracting grams of protein, fat, water, and ash from the total weight of the food.

The number is then listed on the food label as total carbohydrates. (this we can trust)

Food Manufacturers, on the other hand, calculate ‘Net Carbs’ by taking total carbohydrates and subtracting fiber, glycerin, and sugar alcohols (all forms of carbohydrates).

This ‘calculation’ makes it seem there are less carbohydrates in their products, and suggests that the products don’t raise blood sugar and fat storing even though they do!

WHY THIS IS BAD NEWS FOR THE UNINFORMED:

‘Net Carb’ and ‘Impact Carb’ labeling has expanded to hundreds of other foods and will make you think you are eating fewer carbs and calories than you actually are.

Yeah, Does that tick you off too?

Fact is, we should be cutting back or eliminating all together processed carbs like added sugars (fructose), and stuff like cookies, cakes, breads and pasta from refined flowers. OH that hurts!

These sneaky food industry marketers would have you believe that THEIR cookies and cakes, etc, are OK for you and they are different than the rest, because, they have less ‘Net Carbs’ than their competitors.

There, the cat’s out of the bag and now you know all you’ve been told is nothing but a bunch of BS!

Alright, my Soap Box time is up and I really hope this will help guide you clear of some of the false buzzwords out there in you efforts to live lean and create your “Fat Burning Furnace”

To Your Health,
Mark Couch